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Last updated: 19 August 2026

We want you to be completely satisfied with your Alexander Reign or AR Sportswear purchase. This policy explains how to cancel an order, return an item, request an exchange or report a faulty product.

This policy applies to purchases made directly through alexanderreign.co.uk. It does not affect your statutory consumer rights.

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1. Cancelling an order

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If you wish to cancel your order before it has been dispatched, email info@alexanderreign.co.uk as soon as possible, quoting:

• Your name

• Order number

• Email address used for the purchase

• Items you wish to cancel

We will attempt to stop the order before dispatch. If it has already been dispatched, you can return it using the process below.

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2. Change-of-mind returns

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For most products purchased online, you have 14 days from the day after receiving your order to tell us that you wish to cancel and return it.

After notifying us, you must send the goods back within a further 14 days.

To start a return, email info@alexanderreign.co.uk with your order number and the items you wish to return. A reason is not required for a statutory change-of-mind return, although any feedback is appreciated.

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3. Return condition

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You may inspect and try on an item as you would in a physical shop. Returned items should, where possible, be:

• Unworn other than for trying on

• Unwashed and unaltered

• Free from marks, odours, make-up, hair or damage

• Returned with the original tags attached

• Returned with any original packaging and accessories

We may reduce a refund if an item has lost value because it has been handled beyond what was reasonably necessary to inspect its nature, characteristics and fit.

The absence of original packaging alone will not automatically remove your statutory rights, but please return all packaging wherever reasonably possible.

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4. Products that cannot be returned for a change of mind

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Unless faulty, damaged, incorrect or otherwise required by law, we cannot accept change-of-mind returns for:

• Personalised or custom-made products

• Football kits or teamwear printed with names, numbers, club crests, sponsor logos or other custom details

• Bespoke club orders that have entered production

• Sealed goods that are unsuitable for return for health or hygiene reasons once the seal has been broken

• Gift cards that have already been used or redeemed

These exclusions do not affect your rights where an item is faulty, damaged, misprinted or not as described.

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5. Returning your item

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Please contact info@alexanderreign.co.uk before sending your return so we can confirm the correct return instructions.

 

Return address:

10 Cecil Avenue 

Barking 

Essex

IG11 9TF

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Include your order number, name and contact details inside the parcel so the return can be identified.

For change-of-mind returns, you are responsible for the return postage cost. We recommend using a tracked service and retaining proof of postage until your refund has been completed.

Alexander Reign is not responsible for change-of-mind returns lost or damaged before reaching us.

Do not send returns to a manufacturer, supplier or any address shown on product packaging unless we have instructed you to do so.

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6. Refunds

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Once your return has been received and inspected, we will notify you by email.

Eligible refunds will be issued to the original payment method unless another method has been expressly agreed. We will process the refund without undue delay and no later than 14 days after:

• We receive the returned goods; or

• You provide evidence that the goods were sent back, if earlier.

Depending on your bank or payment provider, the funds may take additional time to appear in your account after we process the refund.

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7. Original delivery charges

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When you cancel an entire eligible order within the statutory cancellation period, we will refund the cost of our least expensive standard delivery option.

If you selected a premium, express or enhanced delivery service, the additional cost above standard delivery will not be refunded.

The original delivery charge may not be refundable when only part of an order is returned, unless required by law.

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8. Faulty, damaged or incorrect items

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All products must be of satisfactory quality, fit for purpose and as described.

If your item arrives faulty, damaged, incorrectly printed or different from what you ordered, contact info@alexanderreign.co.uk as soon as reasonably possible. Please provide:

• Your order number

• A description of the problem

• Clear photographs or video showing the issue

• Photographs of the packaging where relevant

Where the item is confirmed as faulty, damaged, incorrect or not as described, we will provide an appropriate remedy in accordance with your statutory rights. This may include a refund, repair or replacement.

We will cover reasonable return costs for confirmed faulty, damaged or incorrect products. Customers may have a short-term right to reject faulty goods within 30 days, with further rights to repair, replacement or refund applying after that period.

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9. Exchanges

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Exchanges are subject to product and size availability.

To request an exchange, email info@alexanderreign.co.uk with your order number and the replacement size or product required.

We may ask you to return the original item for a refund and place a new order, particularly where stock is limited. We cannot reserve replacement stock until the returned item has been received.

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10. Sale and promotional items

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Sale items have the same statutory return rights as full-price products.

Where an order benefited from a multi-buy offer, bundle discount, promotional gift or minimum-spend promotion, returning part of the order may mean the remaining items no longer qualify for the promotion. Any refund may therefore be recalculated to reflect the terms of the original offer.

This will not affect your statutory rights.

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11. Personalised AR Sportswear and teamwear

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Personalised or custom-made AR Sportswear orders cannot normally be cancelled or returned simply because you have changed your mind once the design has been approved and production has begun.

Customers and clubs are responsible for checking all approved details, including:

• Player names

• Squad numbers

• Sizes

• Club crests

• Sponsor logos

• Colours and artwork

This restriction does not apply where a product is faulty, damaged, incorrectly manufactured or does not match the approved specification.

Business, club and wholesale orders may also be governed by separately agreed terms.

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12. International returns

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International customers should contact us before returning an order.

Customers are responsible for change-of-mind international return postage and for correctly completing any customs documentation. Mark the parcel clearly as “Returned Goods” where appropriate.

Import duties, taxes and customs charges paid directly to a destination country or customs authority are not normally refundable by Alexander Reign. Customers should contact the relevant authority to ask whether those charges can be reclaimed.

Any mandatory consumer rights applying in the customer’s country will continue to apply.

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13. Contact us

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For cancellations, returns, refunds, exchanges or faulty-item enquiries, contact:

Email: info@alexanderreign.co.uk
Website: alexanderreign.co.uk

Please include your order number in all correspondence.

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Alexander Reign reserves the right to update this policy from time to time. The version applicable to your purchase will be the policy published when your order was placed.