At Alexander Reign, we want our success to be your success. We are moving beyond traditional rewards by giving our loyal customers the opportunity to become true owners of our company.

​

How it Works:

​

• Shop: Every £1 you spend earns you reward points.

• Earn: Your points track your growing contribution to our brand.

• Own: Once all points are distributed, they will be converted into actual company shares.

​​​

Why we’re doing this:

​

We don’t just want you to be a customer—we want you to be a stakeholder. This model ensures that as we grow, you benefit directly. It’s our way of saying thank you to the community that makes our journey possible.

You aren’t just buying from the brand; you’re building it.